Our Story
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Joanies Jewels has grown from a lifetime’s love of jewellery. It all started with sparkly necklaces and rings as a child. As I grew up I watched my mother collect jewellery and I developed a passion for beautiful pieces. I was especially drawn to wonderful antique rings, brooches and chains from the Victorian and Edwardian eras. Who knew that antique gold chains could be so spellbinding?

Over the years I have found myself helping friends source their forever pieces and this naturally evolved into Joanies Jewels. I love hunting for new treasures. I choose each piece as if I was buying it for myself - ensuring that it is something I would be happy to add to my personal collection.

More recently I have started to convert antique jewels, often brooches, into more wearable pieces of jewellery such as pendants, necklaces and bracelets. Although I can appreciate the ‘Bring Back the Brooch’ sentiment I believe that some old pieces can be brought back to life and be worn again and treasured once more if they are repurposed in this way. You will find some of these pieces listed here on my website. I welcome a mission so if you are looking for anything in particular please let me know and I will see what I can do.

My mother’s name was Joanie, and Joanies Jewels is named after her. My name is Sarah.

I hope you enjoy looking at the Joanies Jewels’ collection.